Adidas X MUFC X Elevated Story

Producer = David Sluszny

Agency = Homeground

Director = Maxime Bruneel

Photographer = Alex De Mora

Every year Manchester United launch an Elevated story to give insight into one of their new kits. For the 23/24 season they chose the third jersey as the subject to tell this story. The concept centred around the protagonist, Roy Keane, giving a speech to all UTD fans on what it is to be a Devil. Alongside this we captured some beautiful stills for the campaign. Three shoot days all at Old Trafford with the final one incurring a red weather warning and last minute changes.